"LISTENING IS KEY"

Peter Hunter

Peter Hunter

PETER HUNTER FinstSMM



Peter has been involved in Sales and Sales Management for over 40 years. His experience in several different markets has enabled him to work closely with clients in a wide variety of industries.

He first worked in stockbroking in Edinburgh where he gained experience in all aspects of the business through to dealing on the floor of the Stock Exchange (this was prior to the present systems). He then went into the rental/retail business where he started in the internal audit department, progressing into the sales division. He moved into manufacturing and spent some years with Burton's Biscuits. During this time he specialised in the computerisation of the Sales and Manufacturing Divisions.

From there it was a natural step into the computer industry where he joined a small but successful company called Business Computers, selling into stockbrokers, banks, building societies etc. Within two years he was their top salesman and remained so until he joined the Alliance Building Society, as a Business Development Manager.

Peter then decided that he wanted to get back into the true selling environment so joined an American specialised oil company called Lubrication Engineers as an Area Sales Manager. During the next twelve years he progressed from Regional Manager to Export Director, responsible for promoting the company's products, through distributors, for all areas of the world with the exception of North and South America.

Peter then joined TACK and was the Course Manager for the Selling Through Distributors and Selling in the Oil Industry courses. Among the other courses in which he was involved were sales, negotiation, presentation and sales management courses. Peter was also involved, as Assignment Director, in specialised in-company courses and in this capacity was instrumental in achieving the 'National Training Award' for 1994 for the training carried out with sales and management teams of 'Ferodo Aftermarket Division' both in the UK and Europe.

In 2003 Peter set up his own consultancy business to concentrate on Sales and Sales Management programmes both in the UK and Overseas. Amongst the many clients with whom Peter has recently worked are Chubb, Lansing Linde, Jungheinrich, Nissan, Hasbro, Unilever, Seimens, Engineering Link, Heidelberg, Cooper Bussmann, Dormer Tools, Sandvik, Schneider Electric,HSPG, Mason's Paper, Tullis Russel etc..
In his spare time Peter enjoys gardening and foreign travel.


Special Skills


  • All levels of Sales/ Sales Management training from Junior to Senior Level
  • All subjects pertaining to sales or sales management
  • Specialisations in:
  •  Third Party Selling
     Planning and Organisation
     Partnership selling
     Developing People
     Building Rlationships
     Negotiation
  • Creation of unusual/different exercises/case studies, role plays/training methods
  • Customisation of all/any of our current material
  • Help create ideas for making proposals/offers to clients different and more attractive
  • International experience in all countries in Europe, Middle East, most of the Far East, Australia and America
  • A background in Sales/ Sales Management means that Peter’s examples and credibility with delegates create the right atmosphere for successful programmes.


  • Industry Specialisations


  • Vehicle Manufacturers
  • Engineering
  • Pharmaceuticals
  • Forklift Industry
  • Transport
  • Electrical Wholesalers
  • Food Industry
  • Oil Drilling & Suppliers
  • Fire Safety Industry
  • Electronics
  • Printing
  • Communications



  • Quotable Delegate Comments


    Heidelberg In-Company - "This course has allowed me to realise that price is not all that you negotiate"

    Dormer Tools in-Company- "I thought planning was boring this programme made me think and focus on how crucial it is to increasing sales"

    Nissan Forklift In-Company - "This has opened my eyes on how to structure and control a customer meeting"


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